Barriers and Drivers of Digital Transformation among Tourism MSMEs. A Qualitative Exploration of Challenges, Adaptation Strategies, and Digital Readiness. International Journal of Multidisciplinary Research and Creative Innovation Ideas, [S. l.], v. 2, n. 1, p. 1–12, 2026. Disponível em: https://journal.bizscript-studio.co.id/the-mir-journal/article/view/98. Acesso em: 29 jul. 2026.