Digital Adoption, Business Innovation, and Competitive Advantage of Tourism MSMEs. Integrating Quantitative Evidence and Qualitative Insights in a Mixed Methods Study. International Journal of Multidisciplinary Research and Creative Innovation Ideas, [S. l.], v. 2, n. 1, p. 38–49, 2026. Disponível em: https://journal.bizscript-studio.co.id/the-mir-journal/article/view/95. Acesso em: 28 jul. 2026.