Implementation Model of Green Innovation Through Entrepreneurship in Areas with High Ecological Challenges
Keywords:
Implementation, Entrepreneurship, Green Innovation, Ecological ChallengesAbstract
Regions with major ecological problems face difficulties in protecting the environment and developing businesses. Green innovation through entrepreneurship can be a solution, but there are still obstacles such as a lack of supportive regulations, low public awareness, and limited business actors' capabilities. This study aims to analyze how to improve regulations to support green innovation, understand the factors that make market awareness low, and evaluate the ability of business actors to use green innovation. The method used is Mixed Methods with data from 168 business actors who were selected purposively, using surveys and interviews. The results of the study show that clear incentive regulations and policies help business actors implement green innovation. Public awareness of green products still needs to be increased through education. The limited ability of business actors can be overcome with training and access to technology. In conclusion, the success of the green innovation model requires policy improvement, increased market awareness, and strengthening business actors. This research provides recommendations for the government and business actors so that green entrepreneurship can develop and be sustainable
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