Strategic Management of Artificial Intelligence Integration in Daily Life: A Framework for Personal Productivity Enhancement

Ni Ketut Karwini; Ana Rahita Handayani

Authors

Ni Ketut Karwini Department of Management, STMI Handayani, Bali, Indonesia, Indonesia Author
Ana Rahita Handayani Department of Management, STMI Handayani, Bali, Indonesia, Indonesia Author

Keywords:

Artificial Intelligence, Personal Management, Daily Life Integration, Productivity Enhancement, Technology Adoption, Strategic Framework

Abstract

The integration of Artificial Intelligence (AI) into daily life has transformed from a futuristic concept into an omnipresent reality, yet the strategic management of these technologies at the individual level remains largely unexplored. This research introduces a novel framework—the Personal AI Management Model (PAMM)—that synthesizes management principles with AI adoption patterns to optimize individual productivity and decision-making in everyday contexts. Through a mixed-methods approach combining surveys of 385 Indonesian respondents and in-depth interviews with 30 active AI users, this study reveals that effective personal AI management requires five critical dimensions: strategic selection, integration planning, performance monitoring, continuous adaptation, and ethical governance. The findings demonstrate that individuals who apply structured management principles to their AI tool adoption achieve 47% higher productivity gains and 63% better satisfaction rates compared to ad-hoc users. This research contributes to management literature by extending organizational AI management frameworks to the personal domain and provides practical insights for individuals, educators, and policymakers in developing countries. The PAMM framework offers a systematic approach for navigating the complex landscape of AI tools in daily life, addressing the critical gap between AI availability and effective utilization.

Downloads

Download data is not yet available.

References

Akter, S., Michael, K., Uddin, M. R., McCarthy, G., & Rahman, M. (2022). Transforming business using digital innovations: The application of AI, blockchain, cloud and data analytics. Annals of Operations Research, 308(1), 7-39. https://doi.org/10.1007/s10479-020-03620-w

Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120. https://doi.org/10.1177/014920639101700108

Bawack, R. E., Wamba, S. F., Carillo, K. D. A., & Akter, S. (2022). Artificial intelligence in E-Commerce: A bibliometric study and literature review. Electronic Markets, 32(1), 297-338. https://doi.org/10.1007/s12525-021-00490-5

Borges, A. F., Laurindo, F. J., Spínola, M. M., Gonçalves, R. F., & Mattos, C. A. (2021). The strategic use of artificial intelligence in the digital era: Systematic literature review and future research directions. International Journal of Information Management, 57, 102225. https://doi.org/10.1016/j.ijinfomgt.2020.102225

Chandra, S., Verma, S., Lim, W. M., Kumar, S., & Donthu, N. (2022). Personalization in personalized marketing: Trends and ways forward. Psychology & Marketing, 39(8), 1529-1562. https://doi.org/10.1002/mar.21670

Chen, L., Jiang, M., Jia, F., & Liu, G. (2023). Artificial intelligence adoption in business-to-business marketing: Toward a conceptual framework. Journal of Business & Industrial Marketing, 38(6), 1335-1350. https://doi.org/10.1108/JBIM-09-2021-0448

Chui, M., Manyika, J., Miremadi, M., Henke, N., Chung, R., Nel, P., & Malhotra, S. (2018). Notes from the AI frontier: Insights from hundreds of use cases. McKinsey Global Institute Discussion Paper.

Davenport, T., Guha, A., Grewal, D., & Bressgott, T. (2020). How artificial intelligence will change the future of marketing. Journal of the Academy of Marketing Science, 48(1), 24-42. https://doi.org/10.1007/s11747-019-00696-0

Davenport, T. H., & Ronanki, R. (2018). Artificial intelligence for the real world. Harvard Business Review, 96(1), 108-116.

Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340. https://doi.org/10.2307/249008

Dwivedi, Y. K., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., Duan, Y., Dwivedi, R., Edwards, J., Eirug, A., Galanos, V., Ilavarasan, P. V., Janssen, M., Jones, P., Kumar Kar, A., Kizgin, H., Kronemann, B., Lal, B., Lucini, B., … Williams, M. D. (2021). Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management, 57, 101994. https://doi.org/10.1016/j.ijinfomgt.2019.08.002

Huang, M. H., & Rust, R. T. (2021). A strategic framework for artificial intelligence in marketing. Journal of the Academy of Marketing Science, 49(1), 30-50. https://doi.org/10.1007/s11747-020-00749-9

Kaplan, A., & Haenlein, M. (2019). Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence. Business Horizons, 62(1), 15-25. https://doi.org/10.1016/j.bushor.2018.08.004

Kumar, V., Rajan, B., Venkatesan, R., & Lecinski, J. (2019). Understanding the role of artificial intelligence in personalized engagement marketing. California Management Review, 61(4), 135-155. https://doi.org/10.1177/0008125619859317

Mikalef, P., & Gupta, M. (2021). Artificial intelligence capability: Conceptualization, measurement calibration, and empirical study on its impact on organizational creativity and firm performance. Information & Management, 58(3), 103434. https://doi.org/10.1016/j.im.2021.103434

Pillai, R., Sivathanu, B., & Dwivedi, Y. K. (2020). Shopping intention at AI-powered automated retail stores (AIPARS). Journal of Retailing and Consumer Services, 57, 102207. https://doi.org/10.1016/j.jretconser.2020.102207

Puntoni, S., Reczek, R. W., Giesler, M., & Botti, S. (2021). Consumers and artificial intelligence: An experiential perspective. Journal of Marketing, 85(1), 131-151. https://doi.org/10.1177/0022242920953847

Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-533. https://doi.org/10.1002/(SICI)1097-0266(199708)18:7<509::AID-SMJ882>3.0.CO;2-Z

Venkatesh, V., Thong, J. Y., & Xu, X. (2012). Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology. MIS Quarterly, 36(1), 157-178. https://doi.org/10.2307/41410412

Wilson, H. J., & Daugherty, P. R. (2018). Collaborative intelligence: Humans and AI are joining forces. Harvard Business Review, 96(4), 114-123.