Effectiveness of Macaw App to Raise Awareness of Threatened Species Conservation
Keywords:
Macaw App, Raise Awareness, Species Conservation., ThreatenedAbstract
Macaws are a group of long-tailed, colorful New World parrots that are currently facing serious threats of extinction. The majority of macaw species are threatened with extinction in the wild due to rapid deforestation and illegal capture for the bird trade. This study aims to develop and evaluate the effectiveness of an Android-based learning application "Macau Birds" in increasing public awareness of macaw conservation. The study used a mixed methods approach by combining quantitative analysis through questionnaires and qualitative observation. Data collection was carried out by involving 13 respondents from the general public who were selected using purposive sampling. The research instrument used an assessment sheet with a Likert scale to measure the validity and practicality of the application. The results showed that the "Macau Birds" application obtained a very good level of validity based on respondents' assessments. This application successfully presented learning materials about various endangered macaw species in a format that is easily accessible through the Android platform. The features in the application are effective in conveying information about the characteristics, habitat, and conservation status of macaws. It can be concluded that the "Macau Birds" application is a valid and practical learning medium to increase public understanding of macaw conservation. The implications of this research show the importance of utilizing digital technology in education and conservation efforts for endangered species.
Keywords: Macaw App, Raise Awareness, Species Conservation, Threatened.
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References
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